Adventure in Every Detail
Our mission is to bring adventure to the everyday while promoting life mindfulness. This journey serves our customers and the community, as we donate profits to the AZ Humane Society and No Kid Hungry to create lasting change.
Created by Hand, Born from Heart
The story of 52 New Stories began with a simple observation: we were living on autopilot. Our days felt like a repetitive loop of screens and schedules, leaving little room for the magic of the unexpected. We wanted to find a way back to intentional living.
What started as a personal experiment grew into a handmade deck of 52 prompts. Every card is meticulously designed to break routine and spark a new memory. We believe that by changing one small thing a week, you aren't just playing a game—you're intentionally writing the next chapter of your life.
Naomi Adaeze Uwaka
Lead Visionary & Co-Founder
My relationship with adventure started in the backwoods of the Pacific Northwest, where I learned that being lost is often the first step to finding something meaningful. For years, I chased the horizon, believing adventure was always 'out there.' It wasn't until I began practicing mindfulness that I realized the greatest expeditions happen within the quiet moments of our daily lives.
Joining the 52 New Stories team was an opportunity to bridge these two worlds. I wanted to create a tool that didn't just ask people to do 'more,' but urged them to do things differently—to see their own neighborhoods with the eyes of an explorer. Mindfulness isn't just sitting still; it's active engagement with the unexpected.
The deck is my personal invitation to you. It’s a way to break the loop of autopilot and re-introduce the warmth of human curiosity into your week. I helped build this because I believe that even in the busiest life, there is room for one small, intentional story to unfold every single week.
Haydee Garcia
Co-Founder & Creative Director
For Alex, adventure isn't always about a mountain peak; it's about the curiosity found in a quiet morning or an unplanned detour. With a background in artisanal design, Alex wanted 52 New Stories to feel like a tactile bridge between our digital lives and the grounding physical world.
Mindfulness practice has always been the anchor in Alex's creative process. By helping build this deck, they hoped to share that sense of presence with others—offering a simple tool to reclaim focus in a fragmented age. Every card reflects Alex's belief that a life well-lived is a collection of small, intentional discoveries.
Joining the founding team was a natural extension of Alex's lifelong commitment to human-centric design. Their vision ensures that every prompt in the deck isn't just a task, but an invitation to look inward and engage with the world with fresh eyes and a warm heart.
Shannon Foremaster
Creative Strategy & Experience Design
Adventure has always been Jordan’s compass, but it wasn’t until a period of total burnout that the intersection of movement and mindfulness truly clicked. Jordan realized that the greatest expeditions aren’t always across continents, but sometimes across the table from a friend or through a quiet morning ritual.
Bringing 52 New Stories to life was about creating a bridge for others—a way to make intentionality feel as exciting as a spontaneous road trip. For Jordan, experience design is about removing the friction between who we are and who we want to be, card by card.
Whether it’s a prompt to explore a local park or a call to sit in silence for five minutes, Jordan believes these small shifts are what restore our human connection. This deck is an invitation to be present in the wild and the ordinary alike.
Zac Parrish
Head of Experience
For Alex, adventure has always been about the quiet moments between the milestones. Growing up in a family of hikers, he learned early on that the summit is only half the story; the real magic happens in the rhythm of the trail. This deep-seated appreciation for the journey is what led him to co-found 52 New Stories, where he focuses on crafting experiences that bridge the gap between action and introspection. He believes that mindfulness isn't about sitting still in a room, but about moving through the world with open eyes. By integrating small, intentional challenges into daily life, Alex hopes to help others find the same grounding he finds in the wilderness. The 52 New Stories deck is his way of sharing that philosophy, one prompt at a time. Alex’s commitment to the success of 52 New Stories is fueled by a desire to see a more connected and present community. He is dedicated to ensuring that every deck produced carries the human warmth and artisanal quality that define the brand’s origins.
Intentionality
We believe life is meant to be lived on purpose. Our prompts help you step away from autopilot and choose each moment with clarity.
Connection
Stories are meant to be shared. We create opportunities for you to connect more deeply with yourself and the people who matter most.
Discovery
Adventure is found in the unexpected. Our challenges invite you to rediscover the world around you with a sense of wonder and curiosity.
Ready for Your New Story?
Your next 52 weeks are a blank canvas. Grab the deck and start painting your way to a more intentional life.